By Rosemary Onuoha

MANAGING Director of Mutual Benefits Assurance Plc, Mr. Segun Omosehin has said that redefining the image of the insurance sector deserves considerable efforts and attention and should occupy the front burner of activities and schedules of the industry.

Omosehin, who stated this when his company hosted the Nigerian Council of Registered Insurance Brokers, NCRIB, in Lagos said that public enlightenment campaigns, public education and striving to make all the positive projections of the industry at every opportunity is key to achieving the right image.

Omosehin said, “As an organisation, Mutual Benefits is resolute in its determination to take insurance to the grassroots, this we have continually demonstrated by broadening our agency network. We shall be ready to partner with any broker that has interest in the area of grassroots development of insurance.”

Omosehin also noted that Mutual is committed to an ethical and professional industry, adding, “The task of maintaining a vibrant and disciplined insurance industry rests with the current generation of insurance practitioners, whether at the underwriting or broking end. Hence, concerted efforts must be made at every available opportunity to remind ourselves of the onerous responsibilities of bequeathing a healthy industry to the next generation.”

The Mutual Benefits boss noted that the company engaged KPMG to channel a new focus for the organization in the next five years which is aimed at repositioning the company for future opportunities and challenges, and ultimately draw a new strategic road-map for the organization. The road-map will focus on four key areas of business which is to deepen market penetration and customer acquisition; customer service delivery excellence; transform people and culture; as well as drive operational effectiveness.

He said, “We plan to invest more in technology to be able to develop innovative customer-centric products that will meet the needs of our current and potential customers, while increasing our market share.”