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Coscharis woos customers with all-new Edge

By Theodore Opara

Coscharis Motors, sole representative of Ford Motors in Nigeria has unveiled the all-new Ford Edge into the market. The all-new Ford Edge upscale sport utility vehicle (SUV) delivers premium levels of comfort, sophisticated driver assistance features and class-leading driving dynamics.

Speaking at teh unveiling at Ford Showroom in Victoria Island Lagos, the president of Coscharis group, Dr Cosmas Maduka said that Ford’s refined and boldly styled new SUV offers a dazzling array of new technologies including Active Noise Control, which works like noise-cancelling headphones to counteract unwanted noises in the cabin, along with Pre-Collision Assist with Pedestrian Detection, which can apply the brakes to avoid collisions with other vehicles or even pedestrians.

It also features Ford Adaptive Steering, which automatically adjusts the steering ratio according to speed to optimise manoeuvrability and precision.

The all-new Ford Edge sets new standards in its class for interior space; features high quality materials throughout the finely crafted interior; and offers comfort and convenience features including heated and cooled front seats and a panoramic roof on the high-spec models.

Ford developed the Edge to take the stress out of driving in town or country with sophisticated parking technologies that can locate and steer into or out of spaces hands-free; Front Wide-View Camera technology that can see around corners even when drivers cannot – reducing stress and potentially helping avert collisions; and the option of Intelligent All Wheel Drive technology for optimised traction in slippery conditions.

A powerful yet efficient range of engines is on offer for the all-new Ford Edge, make owning a large, upscale SUV more appealing than ever. This includes the sophisticated but frugal 245hp 2.0-litre four-cylinder EcoBoost, the 280hp 3.5 Ti-VCT V6 and the range-topping 2.7 EcoBoost V6 with 315hp on tap.

“The spacious and high-tech Ford Edge responds to our customers’ demands for a premium Ford SUV,” said Rob Johnston, Regional Manager Sales and Marketing, Ford Customer Services Division for Sub Saharan Africa.

“Offering cutting-edge style with commanding presence and high specification including Ford Intelligent All Wheel Drive, the Edge makes advanced technologies and premium quality more accessible to the growing numbers of SUV customers around the world, and in Africa.”

The event was witnessed by the President of Ford Motor Company, Middle East and Africa Region, Jagues Breut, Corporate Communication Director Ford Motor Company South Africa, Mrs Rella Bernardes, Manager Marketing Sales and Services Ford Sub Sahara Africa Rob Johnston.


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