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Reinventing the wheel, AfricaSanta to the streets


The stereotypical experience families, especially children who visit Santa Claus, popularly known as Father Christmas is set to change as Santa treat, debut with a new television programme that will set a new template for the concept of “SANTA CLAUS”. In place an African Santa Claus will be on the streets, going to homes and showering people with gifts items across Nigerian television before December.

The media unveiling of ‘’SANTA TREAT”, which was hosted by Bespoke Event and Management Company, and Optic7ven Solutions Limited in partnership with DSB media is a platform to commence the promotion and celebration of a historic program package, an initiative that is designed to revolutionise the celebration of Christmas not only in Nigeria, but also in Africa and across the globe, highlighting the ingenuity of Nigerians as a people, as the Brand story of the concept exemplifies.

The half hour television unveiling featured scenes like: talk with AfriSanta, where Santa and a presenter engages on topical Christmas issues; street reel, a vox pop session; and courtesy visit of AfricaSanta with goodies  to homes of people and a goodwill message from brands and sponsors.

•Africa Santa on the way to Nigerian homes
•Africa Santa on the way to Nigerian homes

According to Mr Israel Eboh, the line producer of the television programme,  the  need to come up with a truly Nigeria content that would  tell the rich communal life of the people of  Africa was one of the reasons  African Santa came up. “We wanted to come up with a concept that was truly Nigerian. So, in the course of our research,  we discovered that all over the world societies have different ways of celebrating their own concept of Santa. But, there was nothing truly African, to say the least, Nigeria.”

Eboh disclosed that unlike the general norms where people pay to the conventional Santa Claus and get gifts,  “the idea of Santa is the one that showcases the communal way of life and sprint of Africans, and indeed Nigerians.” Emphasising that “This Santa  goes out of his way, identifies people in need and puts a smile on their faces with the goodie bags that has a lot of gift items. There will also be a red ball event where funds will be raised for the less privilege .”

Bespoke Operation Manager, Chioma Chukwulozie said “The innovative twist of the concept Santa Treat, is the claim that the ‘’AfriSanta” is a custodian of a long age secret of generosity, on the basis of a series of well-tailored, seamless, enthralling, entertaining, educative, informative and reformative Television program that will be anchored by an African,  designed to address values, beliefs, and perceptions about Christmas, and issues that affect and impact on our everyday lives as individuals, a people, and race.

Expressing delight on the television programme, Distinguished Thespian,and president of National Association of Nigerian Theatre Arts Practitioners, NANTAP,  Babatunde Obalana FTA, said Santa treat’s unique selling point was the idea to celebrate Chrismas in a different way and in Africa context. “ Now, we have our Santa, and the white beard man. It is timely especially in this era of recession  as it will affect lives in positive ways.“ added NANTAP president.



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