By Hilary Egwu
DENTSU Aegis Network Sub Saharan Africa, SSA, One of the global advertising networks has strengthened its footprint in West Africa with the signing of Noah’s Ark Communications Limited, a Nigerian creative agency as its affiliate creative agency in the market.
Dentsu Aegis Network Sub Saharan Africa, SSA is part of the global media group that specialises in media, digital and creative communications and spans over Southern Africa, Nigeria, Ghana, Kenya, Tanzania and Uganda with both owned businesses and affiliates and affiliate partnerships in another 32 markets across SSA.
Noah’s Ark Communications Limited, is Nigeria’s fastest growing creative agency and-a full member of the Association of Advertising Agencies of Nigeria (AAAN). The agency has won several awards both locally and internationally. The agency emerged the overall best agency in Nigeria at the 2015 Lagos Advertising & Ideas Festival (LAIF) with 10 awards including a Grand Prix. Also most recently, the agency won one Silver and two Bronze awards at the just concluded Loeries held in Durban, South Africa in August 2016.
Speaking on the affiliation, the Group Chief Operating Officer for Dentsu Aegis Network Sub Saharan Africa, Bevis Hoets, stated that the affiliation marks a step-change for Dentsu Aegis Network SSA, providing immediate scale, talent and new capability in the digital and creative arena in West Africa.
Hoets also revealed that the new affiliation will significantly increase the collective firepower of Media Fuse Dentsu Aegis Network and Noah’s Ark to provide industry-leading solutions for clients.
“We are beyond impressed with the outstanding work and results Noah’s Ark continues to deliver for their clients and we are honoured to have them as our partner in Nigeria. I am happy to welcome them to the Dentsu Aegis Network family and look forward to demonstrating the power of our partnership for our clients both locally and globally,” he said.
Also speaking on the affiliation, the Managing Director and Chief Creative Officer of Noah’s Ark Communications Limited, Mr. Lanre Adisa, stated that the affiliation with Dentsu Aegis Network is another significant milestone in the anals of the agency and would further help position the company as a thought leader in the advertising industry not only in Nigeria but also in the West African sub region.
Adisa noted that the affiliation would afford the agency the opportunity to attract global businesses and help in its pursuit of putting Nigeria on the creative world map through its audacious and non-conventional creative work.