By Princewill Ekwujuru

LAGOS—Chairman, Senate Committee on Information, Senator Enyinnaya Abaribe, has said the inability of the Advertising Practitioners Council of Nigeria, APCON, to have a constituted governing council should not be blamed on the Senate.

He also said the council’s enabling law was receiving Senate consideration.

The APCON enabling law, when passed, will enable the council prosecute defaulters of the Nigeria code of advertising practice.

Recall that President Muhammadu Buhari’s administration dissolved all the governing councils of parastatals and agencies after he was sworn in a year ago.

Abaribe disclosed this at the International Summit on Advertising in Nigeria organised by BSP Media International, a UK-based company, in collaboration with APCON, in Lagos, which had local and international speakers charting a new course for the advertising industry.

Abaribe also noted that where the laws had been in place, adverts placed during electioneering campaign period would have been checked.

Also speaking, Director General of Broadcasting Organisation of Nigeria, BON, who was represented by Mrs. Bunmi Cole, stated that the guiding principles of advertising expected all advertisement to be legal, decent, honest, truthful, respectful and be mindful of Nigeria’s culture.

He, however, lamented that not all adverts currently met stipulated principles, adding that the collaboration of APCON with other regulatory agencies would give effect to the activities of the industry.

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