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Okpaleke Brothers berth ‘Play Network’

By TOFARATI IGE

The Okpaleke brothers made up of Elvis, Charles and Jeffrey are behind Play Lounge, a chain of upscale lounges, located in Abuja, Calabar and Lagos, which they have been running for the past eight years. Now, they’re about to do something different, which will offer more value to Nigerians.

The Okpaleke Brothers
The Okpaleke Brothers

Speaking on Play Network, trained Lawyer and the eldest of the brothers, Elvis Okpaleke, explained, “Play Network is for business and lifestyle networking which connects people, such as entrepreneurs with investors. It’s all about blending business, lifestyle, networking and leisure in one spot.”

He continued, “We have been doing test-runs, and the response has been great. We did something last year called ‘How To be a Boss in 15 Seconds,’ where contestants were required to pitch a business idea in 15 seconds, and the winner was awarded with 1 million Naira. We already have about 10,000 subscribers though we’ll only be launching officially later this month.

Our target audience is young people in general, and they find it interesting because the network is very interactive; it’s a combination of Facebook and Linkedin. It’s a bespoke service that is tailored to meet each person’s needs.”

Speaking on the controversy that ensued after the Play Forum attempted to feature Olajumoke, the famous former bread-seller, as a motivational speaker, Charles quipped, “From our own perspective, anybody can be a motivational speaker, provided she has something to teach people.”

Highly enterprising, the Okpaleke brothers also have a chain of Breakfast-Lunch-Dinner outlets, magazine, clothing line, online retail store as part of their projects. They presently have a staff strength of 250.


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