By Emeka Aginam

Taiwanese smart phone maker, ASUS has started singing a new song in the Nigerian smart phone market with the release of ZenFone Max, its latest flagship. The product which is already gaining market attention armed itself with an incredibly-long-lasting, high-capacity 5000mAh capacity lithium-polymer battery that provides up to 38 days of standby for an unprecedented amount of mobile freedom.

Boasting a built-in power bank that keeps other devices topped up with charge, the new device also sports a high-definition 5.5in IPS display covered with next-generation Corning Gorilla Glass 4 for the ultimate protection, plus ultra-fast laser auto-focus for point-and-shoot simplicity and total clarity in just 0.03 seconds.

Speaking on the innovative product, Lawrence Lin, ZenFone Product Manager in Nigeria said that, “ZenFone Max is as slim as 5.2mm and powered by a powerful quad-core, 64-bit Qualcomm Snapdragon™ 410 processor. “It features LTE Category 4 for fast mobile-download speeds up to 150Mbps and is available in two classic colors of Pure White and Osmium Black to complement casual dress or business attire.”

Energy: The phone posseses up to 38 days of standby with 5000mAh lithium-polymer battery, the product’s sleek frame conceals a monster battery , a 5000mAh cell custom-crafted from lithium-polymer to pack the maximum energy into the minimum space. With this powerful cell and energy-efficient processor inside, the product creates new perspectives on what a smartphone can do.

Compared to the leading competitor’s flagship smartphone, ZenFone Max’s 5000mAh battery offers 2.3X-better talk time and up to 2.7X as much time spent browsing the web. This translates to up to 37.6 hours of high-clarity calls2 and up to 32.5 hours of surfing2 — enough energy for days of real-world work and play.

With intense power-management to ensure minimal depletion, ZenFone Max is able to deliver up to 38 days of standby time or well over a month away from mains electricity. Convenience: The product among other features has built-in power-bank capability to charge other devices on the go. ZenFone Max has another seriously-convenient trick hidden up its sleeve, doubling as a go-everywhere power bank.