By Moses Nosike
Chivata, a Nigerian conglomerate has introduced to the market new products meant to boost the health situation of consumers. To this extent, consumers who place a premium on health consciousness can now easily satisfy their need for healthy drinks with the recent introduction of Chivita Active Vegetable & Fruit Nectar into the market. This is an innovative product and the first of its kind in the Nigerian juice market. It adds to an impressive array of leading high quality products from Chi Limited. With the power of vegetable and fruit, perfectly blended with the goodness of vitamins, fibre and nutrients, Chivita Active vegetable fruit nectar is a healthy and tasty way to get the antioxidants and stamina required for a healthy active lifestyle.
Chivita Active Vegetable and Fruit Nectar is produced with no artificial colours, flavours or preservatives and is available in three different exciting variants – Carrot Orange, Beetroot Grape and Beetroot Apple. The Carrot Orange variant comes with a burst of Orange and the goodness of carrot to ensure a great taste and a healthier lifestyle. While , the Beetroot Grape is a tasty blend of beetroot and grape which guarantees stamina and rich antioxidants. The Beetroot Apple variant which is a mix of beetroot and apple ensures a healthier and active lifestyle through the stamina, antioxidants and wellness it provides.
Commenting on the products, Olumide Ajagun, a manager in one of Nigeria’s leading banks, said the benefits of Chivita Active Vegetable Fruit Juice is not easily quantifiable as it helps him maintain good health and stay active. “I bought a blender about two years ago to make healthy drinks as an easy way of getting huge amounts of micronutrients including vitamins, minerals and cancer-preventing antioxidants that my body needs for healthy living, but I can assure you that the process of getting the vegetable from the market, washing them and blending is a task I do not relish.
With Chivita Active Vegetable & Fruit Nectar, I can now enjoy the lip smacking goodness of fruit and the benefits of no cholesterol and low fat from vegetables all in a pack” Ajagun says. Roy Deepanjan, Managing Director of Chi Limited says, “We are once again pioneering a new segment of the juice market with the Chivita Active Vegetable & Fruit Nectar in line with our market penetration strategy. As an innovative company, we are always looking for new ways to excite and invigorate the market which is why we will continue to develop the right products, that meets market expectation of consumers who are health conscious, in the years ahead”.
Chivita Active Vegetable & Fruit Nectar is for consumers who desire more from their drink. The juice is almost like receiving an intravenous infusion of Vitamins, Nutrients, Antioxidants and Stamina from vegetables because it is already in an easily digestible form and goes straight into the system without having to be broken down.
The space created by the growing need for the consumption of healthier drinks at home, offices and parties may in no time be filled in by Chivita Active Vegetable & Fruit Nectar as the popular choice going by the highly nutritional benefit of the drink.