The Electronic Media Content Owners Association of Nigeria (EMCOAN) has indicated interest to work with Nigeria Broadcasting Commission (NBC) as the regulatory board expressed willingness to partner with her in the actualization of digitization of broadcast industry in Nigeria.
While EMCOAN stressed the need for the NBC to collaborate with stakeholders in the industry for effective and successful switch-over as a result of the board’s inability to meet the initial June 2015 deadline, the association mentioned that 18 months extension by NBC can only be actualized if stakeholders are carried along.
Speaking at a media briefing in Lagos, EMCOAN President, Mrs. Debby Odutayo said, “Digitization worldwide demonstrates that industry and political considerations prevail in the discussions concerning the planning and the implementation of the digital switchover polices.
Regulators in Nigeria hitherto failed to recognize the inherent opportunities of using readily available expertise at its disposal just as consultation across board were not wide enough.”
Represented by the association’s PRO, Toyin Ohio-Alegbe, Debby Odutayo who was re-elected as the President of the association for the second term said that EMCOAN which is responsible for over 85% of media content in Nigeria, should be integrated in the process because of its strategic position as a body of TV and radio program producers.
“In the next 18 months as extended by NBC, Nigeria should be joining other African countries like Ghana, Tanzania, Kenya etc, which appears to have gone ahead and readily serves as benchmark for successful switch over from analogue to digital broadcasting–where a simulcast services is run by TV stations such that a set-up box could easily receive more than 20 DTT channels.” She said.
Odutayo also reiterated that her association’s participatory in the international events coupled with the upcoming Mipcom festival which holds in France in October, 2015, is an indication that EMCOAN is fully strategized and fit to work in partnership with NBC.
She also indicated that the association will be open to throw her weight behind the regulatory body by deploying viable platform and resources to sensitize the generality of Nigerians on the massive change of switching from analog to digital broadcasting.