The Electronic Media Content Owners Association of Nigeria (EMCOAN) says it will work with the Nigerian Broadcasting Commission (NBC) to actualise the digitization of the broadcast industry in Nigeria.
While EMCOAN stressed the need for the NBC to collaborate with stakeholders in the industry for effective and successful switch-over following the commission’s inability to meet the initial June 2015 deadline, the association said the 18 months extension by NBC can only be met if stakeholders are carried along.
Speaking at a media briefing in Lagos, EMCOAN President, Mrs. Debby Odutayo, said, “Digitization worldwide demonstrates that industry and political considerations prevail in the discussions concerning the planning and the implementation of the digital switchover polices. Regulators in Nigeria hitherto failed to recognize the inherent opportunities of using readily available expertise at its disposal just as consultation across board were not wide enough.”
Represented by the association’s PRO, Toyin Ohi-Alegbe, Odutayo, who was re-elected as the President of the association, said EMCOAN,s responsible for over 85% of media content in Nigeria, should be integrated into the process because of its strategic position as a body of TV and radio program producers.