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How social media makes the world ‘global village’

By Favour Anthony

The world indeed is changing at a speed no one could ever imagine before. The social media and mobile technologies have gone a long way in transforming the way individuals interact and also how information is shared among individuals in the society. In today’s society, from a global perspective, the social media has changed how individuals function with each other as well as how business is now conducted. From the simply daily communication to how we seek employment, social media is available.


Wikipedia says “Social media is a term used to describe the type of media that is based on conversation and interaction between people online. Social media are media designed to be disseminated through social interaction, using highly accessible and scalable publishing techniques.” Before the advent of social media, people communicated personally either by regular mail, telephone or by personal visits. Back then, information was reached at a slower pace.

When in need of information, or when carrying out a research, it would require making a trip to equipped libraries or request that information through the regular mail. With access to the internet and technology, individuals are able to download important information without stress. The social media has become an integral part of modern society.

The social media has made it possible for individuals to choose what they read, and also to contribute to content and opinions. The social media revolution has given birth to a democratic movement that emphasizes some of journalism’s key factors such as: transparency, honesty, and also giving a voice to the person who doesn’t have one.

The social media has impacted different sectors in our economy. In the area of journalism, they are adding another layer of information to existing new sources. One major way is how the social media has changed the way journalist source for news. It has helped them to gather more materials on news stories, and it has also provided access to a wider range of voices that are able to tell their own stories and opinion on the matter.

The social media has also made it easier for journalists to source eyewitnesses quickly, as people are eager to post about interesting things they have witnessed to their friends, telling them about what they saw. This is therefore an important benefit, making it easier for journalists to track down those who might have a first-hand account of an event.

The social media has made it possible for journalists to engage with greater audiences, moving information quickly among a large group of people. It has provided a valuable two-way engagement with the audience, changing significantly how journalists talk to their audiences and also listen to their response. This means that local news can be transformed into international news very quickly as social media has the power to transfer information across the world instantaneously.

The social media has made the statement ‘the world is a global village’ made by Marshall McLuhan a certain one in the sense that business transactions can now be carried out with ease both locally and internationally. The major revolution of the social media is all about the transformation of how different activities were carried out in the past.



Comments expressed here do not reflect the opinions of vanguard newspapers or any employee thereof.