By Emeka Aginam
Communications technology and services provider, Ericsson yesterday disclosed that it has signed an exclusive multi-year broadcast and media services deal with leading UK broadcaster, Channel 5, owned by Viacom.

The new deal spans Channel 5’s portfolio of terrestrial and digital channels in the UK

The deal, which was won following a competitive tender process, included playout, media management, metadata, access services and business continuity services.

With the new development, Ericsson is expected to provide these services for Channel 5’s entire portfolio of terrestrial and digital channels as well as for its catch up offerings, including Channel 5+1 and Channel 5+24.

Ericsson following the new deal also deliver media management services for the broadcaster’s Demand 5 video-on-demand platform. Accordingly, all services will commence in May 2016.

Speaking on the new deal, Paul Dunthorne, Chief Operating Officer at Channel 5, said: “Ericsson showed a clear understanding of our complex playout requirements, including the extra demands of live and fast-turnaround shows, such as Big Brother, which are a crucial part of our schedule. And they promise to offer us the robust and flexible support we need as we continue to roll out our highly popular Demand 5 player, which is already available across more than 25 different video-on-demand platforms in the UK. We look forward to working with them over the coming years.”

For Thorsten Sauer, Head of Broadcast and Media Services at Ericsson, “We are delighted to be chosen by Channel 5 to provide these critical services for their portfolio of channels in the UK. This multi-faceted deal is a significant win for Ericsson and really illustrates our ability to provide a truly world-class, end-to-end offering. The industry is undergoing a huge transformation, driven by consumer demand and enabled by technology. Our aim is to help our clients stay ahead of the curve and ensure they continue to provide their audiences with the very best TV experience anytime, anywhere.”

Ericsson delivers the premium TV around the globe, powers some of the world’s largest and most complex video platforms, and helps the world’s strongest content brands to deliver personalized, high-quality programming to consumers 24/7.

The company enables content owners, broadcasters, and TV service providers across cable, satellite and telecom to accelerate their transformation journey towards TV in the Networked Society.

With many expansive solutions that include Media Delivery Network, Mediaroom Reach and Cloud DVR, Ericsson has shaped evolutions in TV for over 20 years such as digital TV, IPTV, shift to HD, and soon UHDTV and HDR. Ericsson is recognized with many patents and holds five Technical Emmy awards.


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