By Princewill Ekwujuru

There might be one way to enter the Nigerian mobile market, but nothing makes a signature entrant than coming in with a phone with plethora of uniqueness to attract consumer attention. In the last few weeks, the Nigerian  mobile device market has witnessed entrant of various phone brands, with the latest Huawei P8.

From left: Sonu Shewakramani, Managing Director, SUN Group of Companies; Ramachandran Nambiar, General Manager, International Sales & Head EXIM Business Unit with Pradeep Patil, Executive Vice President & Head – Kitchen Appliances Business Unit both of Bajaj Electricals Ltd. and Parimal Vipani, Managing Director, PTL at the inauguration of Bajaj Home Appliances and endorsement of PTL as sole distributors of Bajaj Appliances at Eko Hotels & Suites Victoria Island Lagos.

The device debuted in Nigeria at a formal launch at the second building of  Oriental hotel, Lekki, Lagos, housing Huawei Technologies Company Nigeria Limited, manufacturer of the device. It held a separate business evening with existing and prospective marketers  to announce the arrival of the product.

According to Olanipekun Okunowo, Senior Marketing Manager, Consumer Business group, Huawei Technology, the Huawei P8 takes beauty to the next level, striking a flawless balance of artistry and creativity. Continuing, he stated: based on a deep understanding of human –machine design, the device delivers a new level of usability for applications impacting everyday life-at work and at play.

With craftsmanship that pushes the bounds of possibility and new revolutionary light painting modes, the P8 provides consumers with an inspiration for creativity.” Analyzing the journey of the p series, he went on to say that the Huawei P series has redefined style, while the P1 marked the debut of Huawei’s journey, taking the stage with a new ethos based on beauty.

The P2 built on  the momentum of the P1, breaking new boundaries of processing speed; the P6 brought out  a new and elegant sleekness; and the ultimate  craftsmanship of  the P7 stunned the market.

His words, “the P8 design is deeply rooted in literary tradition, combining elements of ancient manuscripts, illuminated books and the essence of sunlight in stained glass library windows. It is inspired by the best human design from different cultures across the centuries and embodies the human spirit of exploration and beauty.”

Further he stated that the design details of the device evoke the pages, bindings and had covers of traditional books. The one-piece aluminium body with the diamond shape blasting craftsmanship highlights the texture of the metal. The phone comes with four elegant colour options; silver, gold, black and grey.

The device comes in a translucent package and the and the unboxing experience is like taking a book from the shelf, he reiterated.