The Sam Okpara Square, Enugu, last Monday, bubbled to life as it witnessed the first biggest Gulder brand promotion poster, measuring 5,367square metres which berth at the right end side of the mini sports centre from the main entrance. The colourful poster which was a cynosure of all eyes has already made its way into the Guinness world book of record as it beats the current record of 4.7m² achieved in Kochi, India on June 27, 2015.

Appending his signature is Managing Director, Nigerian Breweries, Mr Nicolaas Vervelde being watched by government officials of Enugu state government and some members of staff, Nigerian Breweries at the official unveiling of world biggest Gulder promo poster in Enugu on Monday.

About 10.30am, two passengers Chisco Luxury buses boarded by media men from Lagos and other parts of the country alighted at the square.

They were bursting with excitement not only for the friendly environment but they were armed with the information that every participant in the media game, prepared specially for them will smile with a prize but the star winner will cart away with Hyundia Elantra Car which eventually was won by Chuka Nnabuife who works with National Light newspaper in Anambra. Before the game began, participants were alerted that anybody with health challenge should withdrew as the company would not take responsibility for any casualty. Some of them grudgingly left the line up.

However to be sure that some of the participants were not playing any pranks, some medical personnel were detailed to check blood pressure level before the game.

Now the Gulder brand launch started with a cultural display by a group before the distinguished guests. The Managing Director, Nigerian Breweries Plc., Mr. Nicolaas Vervelde and Enugu government officials kick started the signing of the brand for memorial.
Vervelde said, “I am delighted to be in Enugu on yet another epochal occasion on behalf of Nigerian Breweries Plc, makers of Gulder – The Ultimate Lager Beer. I am also excited that Enugu State, which is home to our biggest brewery is also playing host as Gulder unveils another record breaker.

The Managing Director recalled with nostalgia that Enugu and the South East Region have consistently played host to big moments for Nigerian Breweries since the commissioning of it’s second brewery in Aba in 1957, the South East has been a solid base to its operations and a veritable home to its brands. “Our investments in the region has been such that 4 of our 11 breweries are sited in the region (Aba, Awo-Omamma, Onitsha and Ama). Our flagship Ama Brewery is here in Enugu State. Additionally, we also have the biggest sorghum malting plant in Africa located in the South East. It is in continuation of this robust relationship with the South East that brought us to Enugu courtesy of Gulder, the Ultimate lager beer”.

Since its unique launch in 1970 as Nigeria’s first lager brand packaged in a brown bottle, Gulder has moved from strength to strenght and attained many firsts along the path including blazing the innovative trail of being the first beer in Nigeria to be sold in cans. In 2014, Gulder was renewed in Nigeria’s most innovative beer bottle with a proud gold neck foil and bold shoulder-embossment, complemented by a new metallized body label with striking double side-embossment. Gulder, the Ultimate (popularly known in Enugu and its environs as “Ebubedike”) has a strong masculine look that stands shoulder to shoulder with the men who drink it.

According to him, in 2004, Gulder masterminded the first wholly local reality show produced in Nigeria, the Gulder Ultimate Search (GUS), which has run for 11 consecutive seasons. In 2008, Enugu State played host to the GUS which has also created a platform to showcase Nigeria’s hidden tourist locations in addition to bringing out the best in Nigerian youths through an adventurous journey that tests their mental mettle, physical strength and social adaptability. He disclosed that the company has expanded the frontiers with the biggest consumer promotion in the history of Gulder with over 4 million prizes to be won”.