By Chris Onuoha

Quoting from the words of former President of United States, Theodore Roosevelt, “Believe you can and you’re halfway there”; it then becomes obvious that what bedevils the mind of an individual propelling the wheel of success is fear and not in the will to do. The buffer that secures wheels of entrepreneurial success in life is unalloyed self-belief sinewed and ornamented with well-thought out and proactive mind.

40-DNA

Certainly everyone wants to be successful in life, however, not everyone aspires to and for those who do, not all faithfully believe that they can make it or persevere with the bulldog tenacity, especially when confronted with the leviathan called fear of failure.
Dr. Chris Osita Godson, entrepreneur, motivational speaker, business developer and promoter in his first work in business thinking and practice, used the book to position entrepreneurship as the key to our collective prosperity and well-being. The book titled “The 40 DNA test for successful entrepreneurship” published by St. Paul’s JMJ Inv.

Ltd in 2014 , printed by Create Space,Amazon.com Company tries to provide the requisite and practical answers to all the “Whys”, “Hows”, “Whens”, “Wheres” “Whats”, “Whos” and “ifs” appertaining to successful entrepreneurship.   It is firmly primed on the tripod of successful entrepreneurial insights, self-belief motivational messages and the expression of absolute faith in God.

The messages are centrally located on the five pillars of “YOU”: Your Self, Your Set-Goals, Your People (Your team), Your Family, and Your God. Also, it is aimed at striking the right chords that ensure real success which is imbibe in the authors acronymized five double ‘Ps’: Productive passion, Purposeful planning, Proceeding positively and Playing prayerfully.

Relationships with these are what conduce to make or mar any entrepreneurship, hence, essentials and the result you get in using them is a direct concomitant to how well and positive you apply them. Section one of the book with 15 chapters dealt with key issues for successful planning; like thinking outside the box, asking valuable questions with effective listening, having set goals and evaluating plans and actions while harping on triple ‘T’ equity for success – Talent, Time and Treasure among others.

The section two with 15 chapters also engaged on core issues that are exclusively relevant to organisational structures, product sales and effective networking with work habit and recreational attitudes that enhance business structure. In the last section with 10 chapters, the author expatiated on intuitions.

These are your emotions, habits and all the characteristics that reveal your inner self as a man in charge, ability and will to vacate your comfort zone, team spirit, time consciousness, and finally with the big one- trusting in God. His style of delivery is more like a sermon from a highly knowledgeable and deeply concerned Rabbi in the Holy Bible.

The 40 questions that made up the chapters connotes the number 40 that has a lot of biblical significance appertaining to life and success as it commonly said that life begins at 40. Dr. Godson’s long years of entrepreneurial experiences, originality and innovative use of DNA tests figuratively to traits expected of a successful entrepreneur is the unique selling point in the book.

He deliberately injected his enviable repertoire of creativity both in his message and diction, humour, common sense business practices, caution guides and take-away ideas while professing his absolute faith in God. According to the author, a person with a reasonable level of DNA for entrepreneurial success must, above all, realize that success does not come easy.

Therefore he must have Abraham Lincoln’s resilient spirit and be an incurable optimist. Some people make efforts for the sake of making efforts without any positive goal in mind. They ‘pass over opportunities repeatedly’ and end up being POOR. In the words of Prof. Green Nwankwo, an economist, “Youths of this days do not want to work hard and earn a descent living.

Secondly, society corrupt the youths. They do not see any much enterprise to emulate. vices cannot stop unless adequate measures are taken to address the issues of youth restiveness and change their mindset towards idleness and recidivism, hence all one require for success in life are the 40 DNA test book, blueprint for successful enterprise by Dr. Godson.