Hollandia yoghurt selfie contest embarked upon by the brand from the stable of Chi Limited has been driving traffic to the brand the company said. The company in a statement said the selfie contest which started may 1st, 2015 is o twitter, facebook and instagram. According to the company participants who emerge winners will go home with prizes from Iphone 6, Samsung Galaxy tab and cartons of Hollandia yoghurt.
To participate in the contest, consumers are required to take creative pictures or selfies with two or more individuals while enjoying and posing with packs of Hollandia Yoghurt drinks. The individuals may be family, friends, colleagues, classmates or loved ones. The photographs will then be posted on Hollandia Yoghurt Social media pages, Facebook, Twitter, and Instagram using the hashtag #ShareUnlimitedGoodness. Winners would be selected based on originality, content and creativity.
Consumers have used the contest to share their thoughts on Hollandia Yoghurt with all of them expressing great satisfaction in this refreshing drink. For instance, an entry from Fadeyi Olayinka on Twitter featuring two young men holding packs of the brand says, “There’s fun in sharing Goodness, I make my brother happy,” while another entry from Olubunmi Hannah featuring an obviously refreshed child with milk on his lips and sitting on the lap of a woman holding a pack of Hollandia Yoghurt says, “My baby can’t get enough of Hollandia’s unlimited goodness.”
Other entries include short takes like, “Hollandia Yogurt just the best for this hot afternoon” and “Fun times are better with Hollandia yoghurt.” For consumers who are eager to feel the goodness of Hollandia Yoghurt within and also flaunt the brand’s goodness without, the Hollandia Yoghurt Share Unlimited Goodness Contest provides the best opportunity. According to Chi Limited’s Managing Director, Mr Deepanjan Roy, “the contest is designed to give Nigeria’s young community an opportunity to show their ingenuinity and creativity”.
Hollandia Yoghurt is available in the market in variants of Strawberry, Plain Sweetened, Pineapple Orange, Pure N Plain & Green Apple. The variants come in 1 litre, 500ml and 250ml tetra paks.
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