Three subsidiaries within the Troyka Holdings Limited, namely Insight Communications, Optimum Exposures and Media Perspectives as well as the Vice Chairman of the Group and Managing Director cum Chief Executive Officer of Insight Communications, Jimi Awosika bagged different awards at the Brands and Advertising Excellence Awards organized by Nigeria’s leading Brands and Marketing publication, Marketing Edge.
Insight Communications won the Outstanding Agency of The Year award while Media Perspectives took home the Outstanding Media Buyer of The Year at the event which took place at the Civic Centre, Ozumba Mbadiwe Road in Lagos.
Other winners within the Troyka Holdings were Optimum Exposures which won the Outstanding Out-Of-Home Company of the Year award while Awosika was honoured as the Outstanding Advertising Personality of The Decade.
The awards came less than a month after the Chairman of Troyka Holdings Limited, Biodun Shobanjo bagged the Manager of the Year Award and Troyka Holdings Limited received the Best Enterprise of the Year at the International Achievements Forum held by the Europe Business Assembly at the Institute of Directors, Pall Mall, London, United Kingdom.
Also honoured at the event which was attended by the crème-de-la-crème in the Marketing Communications industry were the Founder of STB-McCann, Sir Steve Omojafor (Brand Personality of the Decade Award), Chief Executive Officer of Airtel Nigeria, Mr. Segun Ogunsanya (CEO Brand Personality of the Decade), Chief Olu Falomo( Outstanding Advertising Icon of the Decade Award) while Sir. (Dr.) Chris Ogbechie and Mr. Chris Parkes received the Lifetime Marketing Achievement award.
According to the organisers of the awards, the awardees, especially those in the Marketing Communications industry were rewarded for their exceptional professionalism and for helping to advance the frontiers of the industry.
While receiving his award which was presented by the Chairman of Troyka Shobanjo , who himself bagged Marketing Edge’s Brand Personality of Year 2010, Awosika commended Marketing Edge for recognizing and honoring iconic players and institutions in the Marketing Communications industry whose contributions to the development of the industry have been legendary.
Awosika said, ‘’ The Marketing Communications industry has taken a leap and its phenomenal ascendancy is consequent upon the exemplary leadership and boundless innovations provided by some of the iconic players in the industry who are present with us tonight.
‘’I am glad that, the industry has witnessed such tremendous growth and its future is limitless, especially in the Digital age where the world has become a global village.’’
With close to four decades experience in Advertising, working in Account Management, Strategy and Creative, Awosika is regarded as one of the foremost authorities within the Nigerian Marketing Communications space.
A true scholar and an Advertising genius, he is a major keynote speaker at various industry events and currently serves as the Chairman of the Education committee of the Association of Advertising Agencies of Nigeria, (AAAN).
Awosika’s contributions to the enviable status of Insight Communications as Nigeria’s leading Advertising agency with several laurels within and outside Nigeria, are legendary.
Other notable companies like All Seasons Mediacom, The Quadrant Company, Hot Sauce (Digital Marketing), Black Onyx Properties and Halogen Security make up the Troyka Group.