BY LAJU IREN

Imagine that after being out of power for a long time, power suddenly comes on. ‘Up NEPA’ you shout, and rush to do your laundry before the supply is cut. As you sort through you laundry, you realize that your clothes are too many for the drum of your machine. You decide to divide them into batches, hoping to wash them one after the other. However, just when you are almost done with the first batch, power goes out, leaving your laundry half done.

It can be pretty frustrating. That’s why LG electronics’ new front-load washing machine with TWIN Wash will sound like good news to you. This revolutionary design enables two separate loads to be washed simultaneously. With a space-efficient “mini washer” in the pedestal, overall cycle times are reduced with fewer loads required.

In a related development,  LG accounted for 12.4 percent of all washing machines sold in 2014, making it the number one washing machine brand worldwide for the seventh time in a row. In front-load washing machines, LG was again the top brand globally in 2014 for the sixth consecutive year with 14.7 percent market share  and number one in the highly competitive U.S. market for the eighth straight year.

“LG has been able to dominate the global market through constant development of innovative washing machine technology and design, especially our 6 Motion Direct Drive motor and TurboWash™ technologies,” said Hyunwoo Jung, General Manager, Home Appliances division, LG Electronics West Africa operations, LG Electronics West Africa operations. “Innovative features, reliable performance and outstanding design continue to be key selling points for LG premium appliances, and customers seem to agree.”

The company says that the success LG washers can be attributed to a number of innovative advances in washer technology. For example, the Direct Drive motor, attached directly to the washer’s drum, which increases performance and durability.

LG’s 6 Motion technology has a touch as delicate as hand washing, helping to reduce wrinkles and damage to clothes. Another important innovation has been the TurboWash technology, which uses high pressure water particles that dramatically reduce washing time.