By Morenike Taire

For anyone who thinks the evolution of Nigerian fashion has come to an end, it might come as a surprise to find it might just be beginning. The phenomenon is that globalization has come to stay and no less so in fashion. Nigerian fashion is filled with angst for the other side of the divide, and vice versa, with the reciprocacy pushing harder from the other side now more than ever.

fashionThe market is expanding from every side, and every side a little more from the other. Imagine the shock in the country when foreign fashion magazines showed up with models wearing what we refer to as Ghana-must-go bags and even carrying them on the world’s greatest runways.

Having an idea stolen can be more difficult to deal with especially when the other party makes a bigger name and money off the idea than what it was originally worth. Louis Vuitton put his stamp on the material, transforming it instantly from the bag used to carry all sorts of stuff – from yam tubers to smoked fish – to objects of global desire.

One fashion critic described the Marc Jacobs creation as “a complex refraction of the many inspirational sparks that go into the work here: pieces synthesized to project the simultaneous multinational appeal the brand Louis Vuitton must maintain.”

Louis Vuitton’s Ghana-must-go was labeled as “a funny, cheap, checked shopping bag” and it had embossed on it a big passport-style Louis Vuitton stamp. The audacity?

Will Ghana-must-go move into boutiques around the world? Maybe, maybe not. For some, Ghana Must Go’ will never be a wardrobe option. Meanwhile, Ankara is making a global spark and creating an unprecedented buzz. Ankara is now widely the preferred choice and a must-have fashion piece in New York, London, Paris, Lagos and all parts of the world by the rich and famous.

Ankara has comfortably settled into the fashion arena. Regarded as trendy, comfortable and beautiful, Ankara’s elegance is now showing up on runways and red carpets alike across the world. No doubt, the transformation of ankara was aided by its vibrant patterns of rich colour and exotic designs easily associated with African sights, sounds and inspirations.

With the advent of social media, fashions tend to cross continents and oceans at a much faster rate than they had. Still, it was a shock to see t-shirts reflecting some of put socio political issues appear abroad. My oga at the top days saw Nigerians in diaspora sporting t-shirts with those words printed on them. The same was the case with the diarisgodo phenomenon. Who knows the next way Nigerian would show face in global fashion.

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