By Jonah Nwokpoku
IROKOtv and StarTimes have signed an exclusive deal for two new linear television channels, IROKO Play and IROKO Plus, on the Startimes pay television platform. In a statement, IROKOtv said, the deal will enable subscribers have unfettered access to the two Nollywood channels.
It said: “IROKO Play will be available in the StarTimes Basic Bouquet, and will showcase classic Nollywood movies from 2007 onwards, with a brand new exclusive movie added to the schedule each month. IROKO Plus, which will be available in the StarTimes Unique Bouquet, will show premium Nollywood movies from 2011 onwards, with the addition of an exclusive brand new movie each week.”
Speaking on the deal, Chief Executive Officer of IROKOtv, Jason Njoku, said: “Launching IROKO Play and IROKO Plus on StarTimes is an exciting milestone for IROKO. We’re known primarily for leading OTT content delivery across Africa through IROKOtv.com, but with digital migration spreading rapidly throughout the continent, now is the right time for us to diversify our distribution model and expand into the Linear TV market.
StarTimes are very much focused on bringing the very best entertainment to as many people as possible at an affordable price an ethos that is close to our hearts, which is why this new landmark partnership is so befitting”. Also speaking, Vice President of StarTimes, Michael Dearham said: “The deal with IROKO is a significant advance in our quest to become the home of premier African film and television content.