By Victor Gotevbe
B orn and raised in Bida, Niger State, Rahmatu who initially wanted to study law but eventually ended up bagging a degree in Political Science. What is most fascinating about her story is that her passion to beautify people became stronger than any other ambition. Her artistry skill is making a fortune for her while it is also beautifying the faces of several Nigerians. In this chat with Youthful Vibes, she shares her upbringing, challenges and her expectations as a make-up Artist.
I am the Chief Executive Officer of Tumarafaces. I was born into the family of Alhaji A.B. Umar and Hajiya Aisha A.B. Umar. I grew up with a lot of brothers and sisters as well as cousins in a small market, Bida, Niger state. Wisdom, tolerance, love and sharing were virtues I found in a lot of people whom I would say taught me.
My primary education was at Federal Polytechnic Staff School,Bida. Thereafter, I proceeded to Command Secondary School, Kaduna and I finished up at Dec’s New College, Minna. I then went to Bayero University Kano for a diploma in Banking and Finance. Finally, I went over to the University of Abuja where I studied Political Science. Today, I’m practising make-up artistry.
Why did you choose this profession?
It might interest you to know that I wanted to study law even though I ended up studying Political science. There is a difference between ambition and passion. Today I’m doing what I’m passionate about and it gives me fulfillment and I intend to take it to the skies.
Can you tell us what makes you stand out in your business/career in the competitive world particularly the North/ Middle belt?
Professionalism is very key to me. Every client is very important to me. Therefore, I take my appointments seriously and I strive for perfection in the profession. These are the things that make me stand out.
What’s your experience as a make-up artist?
It is a humbling and amazing experience being a make-up artist, especially in Nigeria you get to meet different kinds of people from diverse cultural backgrounds.
When did you know a career in beauty was for you?
My late sister Hajiya Amin Asabe discovered my passion. She encouraged me by telling me I can be whatever I want to be in life and I always had a thing to tell about anyone’s make-up….
What are the biggest challenges make-up artists have to face?
Fake or adulterated products, keeping out of town appointments especially when there are transportation constraints. Also, sometimes we have to contend with labeling .
What has been the biggest challenge of your career?
In the make-up industry, especially in the North, make-up artists are seen as loose women, so it’s kind of hard to break those barriers and convince people you are strictly for business.
What ways are you inspiring young people, and what would be your advice to those who want to go into your profession?
I work at inspiring Nigerian youths to acquire the underlying concepts and skills set necessary to translate this vocation into a meaningful and potentially rewarding career. My advice to young people would be for them to have moderate expectations, and do not expect to hit it big and make money the first few years. Build the passion for make-up so you can perfect your art.
Where do you see your business in this next dispensation?
The make-up industry is not so dependent on politics. There will still be brides needing make-up, designers needing make-up for their models and so on. However, I do hope for a better economic climate in Nigeria where things are not so expensive because of the exchange rates, and more people can afford my services.