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Ohaneze’s endorsements and other matters

Ohaneze’s endorsements and other matters

As the days grow shorter towards Nigeria’s general elections, two weeks hence on March 28, the stakes grow higher; campaigns fiercer, more laced with calumny and denigration, and the posturings are dense with hyperbole. In the high stakes game to win hearts and minds, politicians throw everything into the grinder, including the devil’s poop, to make a special kind of smoothie for public consumption.

How we are combating piracy in PayTV ecosystem, MultiChoice MD

How we are combating piracy in PayTV ecosystem, MultiChoice MD

Piracy in the payTV market is still on the increase, causing more economic harm than good despite regulations. The issue does not only affect MultiChoice as Pay TV operator, but also the nation’s economy in the long run. John Ugbe, Managing Director, MultiChoice Nigeria, in this interview with Emeka Aginam, highlighted ways to address the ugly trend. He said that one of the ways introduced by Multi Choice to address the issue is the introduction of more secure decoders.

The thinkers in APC

The thinkers in APC

“Your leaders have no respect for their people. They believe that their personal interests are the people’s interests. They take people’s resources and turn them into personal wealth. There is a level of poverty in Nigeria that should be unacceptable. I cannot understand why Nigerians are not angered than they are.” This statement by Nelson Mandela, the late South Africa President, is likely to guide us as a nation from May 29, 2015, when the new President of Nigeria is expected to be sworn-in. It was a serious observation for Mandela, who had spent 27 years in prison, to declare that our leaders are corrupt and have no respect for the people. Has it always been so from the beginning? Where did we miss it? And if the story has been so from independence, what can we do to bring about a new nation with leaders that Nigerians need?

Share a Coke is about making an iconic brand personal to consumers

Share a Coke is about making an iconic brand personal to consumers

In January, Coca-Cola swapped its iconic logo with some popular names among Nigerians when it launched the Share a Coke campaign. Quickly the campaign inspired a sharing frenzy among consumers who were excited to share the moment with people that matter most to them. Adjudged as one of the best marketing campaigns, Share a Coke has continued to delight consumers and occupy the front burner of discourse in the marketing world. In this interview, Patricia Jemibewon, Marketing Director, Coca-Cola Nigeria Limited sheds more light on why the campaign resonates with consumers and why Coca-Colacontinues to evolve and stay ahead of trends.