Uzoma Dozie, Chief Executive Officer, Diamond Bank PLC, is leading the bank’s positioning drive as an innovative and technologically driven financial institution as he features as lead character in a new television commercial for the ‘Diamond Mobile App.’ Following a successful Rights Issue last year mainly targeted at developing its Information Technology infrastructure, the bank has introduced new solutions that have transformed the Nigerian banking space.

The new TVC, shot in the bank’s corporate head office in Lekki, Lagos, positions Diamond Mobile App as the reliable and ultra-efficient assistant for the high performing executive who likes to keep in sync with the personal side of things. In character, Dozie says: “As the CEO of Diamond Bank, time is precious and doing things right is important; quickly, efficiently and easy.”

Despite his visibly busy schedule, he shuns a shortlist of applications for personal assistant position, pointing out that there are some things he never likes to delegate – like booking flight tickets for his wife, getting movie tickets for his children as promised and buying tickets to events he wants to attend – all of which he simultaneously attends to on the go via his mobile phone. Then comes the clincher: “I can do all of these on my Diamond Mobile App. It’s beyond banking.

Who needs a PA?” Speaking on the commercial, Ayona Trimnell, Divisional Head, Corporate Communications, Diamond Bank PLC, explained that the TVC reinforces the bank’s message that the Diamond Mobile App is the ultimate personal assistant for easy, convenient banking.

According to her: “The Diamond Mobile is borne out of our commitment to continually offer value-added solutions that conveniently fit into the lifestyle of our customers. It is safe, easy to use and specifically developed for the success minded individual who is focused on maximizing all life’s moments whenever or wherever they are. The TVC is available on youtube via the following link https://www.youtube.com/watch?v=yzvXE3_wxRc.”

The Diamond Mobile App was recently upgraded with a Touch ID Feature which allows users seamless login to their accounts by simply identifying their fingerprints as an alternative to entering a User ID and password.