The Association of Advertising Agencies of Nigeria, AAAN has condemned in totality the spate of unhealthy smear campaigns by the political parties and shadow interest groups across the various media channels.

The Association said that this is in utmost disregard of the advertising code and ethics of, Advertising Practitioners Council of Nigeria, APCON and the AAAN, of which most of these political advertisements have been exposed without going through the vetting procedures and consequent approvals from the Advertising Standards Panel (ASP) of APCON. Our concerns are that the professional values of the advertising practice and indeed public sensibilities, as well as the very stability of the polity have been severely undermined by the continued character assassinations, wanton abuses, unrestrained attacks, threats and counter threats that have become the bane of the political communication building up to the elections.