Brand Finance, one of the world’s leading brand valuation and strategy consultancy companies has released its annual analysis of the world’s leading ‘nation brands’.
Using a method usually applied to companies, the Managing Director, Babatunde Odumeru, said, Brand Finance provides a comprehensive report on the world’s leading nation brands and its impact on countries, governments, investors, students and consumers.
How they stand:
*The US is the world’s most valuable nation brand with a $19.3 trillion brand value.
*Germany is the strongest nation brand, with a score of 75.84 out of 100
*Qatar is the fastest growing nation brand; its brand value is up 39% to $256 billion.
*Ukraine is the fastest faller; its brand value is down with a 37% to $80bn.
*The impact of conflict has been felt in Russia too; its brand value is down with $90 billion.
*The Scottish referendum threatened ‘Brand Britain’ but a ‘no’ vote has seen the UK’s nation brand value surge 20% to $2.8 trillion.
According to Managing Director, Brand Fiance, Babatunde Odumeru, USA continues its domination of the Brand Finance Nation Brands report. Its $19.3 trillion brand value is more than three times that of second placed China, whose brand value comes in at $6.4 trillion.
Though the actions of the US on the international stage are frequently in question and polarisation and deadlock beset domestic politics, decades as the preeminent force in finance, entertainment, democracy and technology means the US should continue to top the ranking for years to come.