Stories by Jonah Nwokpoku

Online property marketplace, Lamudi.com has re-launched with a complete revamp of its website to offer a more intuitive design that streamlines the online house-hunting process for users globally.

The new website introduces a responsive design, with the site adapting to match the user’s particular device and screen size. The platform’s appearance has been improved to display properties for sale and rent in an easier-to-read format with larger photos. Dedicated sections for real estate agencies and new space for advertisements have also been introduced.

Lamudi is a global real estate portal focusing exclusively on the emerging markets. The website is currently available in 28 countries in these regions. The new design has been rolled out for all countries in Asia, the Middle East and Africa, with Latin America to be re-launched in early 2015. To ensure the website remains highly relevant for each of its local markets, Lamudi has introduced different variations of the website, including a customised search field for each country.

Speaking on the new website, Lamudi’s Global Co-Founder, Kian Moini, said: “This redesign puts the user at the center of our product. The responsive design is very important because we know an increasing number of our users access Lamudi on a mobile device in addition to a desktop Personal Computer. The new design is tailored to our customers’ needs, making it easier than ever before to find the perfect property online and to contact real estate agents via phone, SMS or email.

At the same time, we will be introducing a variety of new features to cater for our partners, particularly agents and brokers. This is why we have introduced dedicated sections to showcase real estate agencies and created more space for listings, photos and advertisements.”

Also speaking, Managing Director Lamudi Nigeria, Obi Ejimofo, said: “My favourite feature is the new home page design, it is simpler with a much more intuitive search paradigm all designed to increase the ease with which users can find a new home.”