By JONAH NWOKPOKU

A survey by the global logistics firm, DHL has shown that Africa offers enormous growth potential for e-retailers given that online shopping is in its infancy in the region.

This is, according to Sumesh Rahavendra, head of marketing for DHL Express Sub Saharan Africa who says the recently released ‘Shop the World!’ report reveals that emerging markets offer the highest growth potential for the e-commerce industry.

”Although global e-retailer Amazon celebrated its 20th anniversary in July, e-commerce companies in Africa are only now beginning to mark and / or accelerate their presence in the marketplace. An example is Nigeria online retailer, Jumia, which despite being founded only two years ago, is quickly gaining market share within the country which reiterates the region’s potential.

A recent report by McKinsey & Company also revealed that, ecommerce could account for 10 percent of retail sales in the African continent’s largest economies by 2025.