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Nigerian Businesses urged to embrace Digital Marketing

By Emmanuel Asuquo

Digital marketing experts have called on Businesses and brands to embrace Digital Marketing to achieve more progress and advancements for their businesses and brands, as the importance of digital marketing in the 21st century cannot be overemphasized.

The Digital Marketing professionals made this call at the Nigerian Digital Marketing Summit held in Lagos with the theme “Nigeria Digital Marketing in the 21st century”, recently. The summit connected Professionals and Entrepreneurs pursuing excellence in the development of dynamic skills in Business, Career, and Marketing via Business Information Technology.

In his welcome address, Samson Olatunde, the Convener, noted that “$135 Billion Dollars will be spent this year by marketing teams on new digital marketing collaterals, also internet marketing will make up nearly 25% of the entire advert market by 2015” he quoted ‘WebDam’; stressing the importance of digital marketing which is fast replacing the orthodox method globally.

Also, in their various submissions, the Panelists all gave practicable tips on digital marketing which has seen their Brands soar high in the market place.

Questions were field from the participants on start –ups and growing various online businesses during the three symposium sessions on Digital Marketing for Social Entrepreneurs; Career, Business and Digital Marketing Tools; and Digital Marketing for Bloggers respectively; this made the event highly interactive and educating to all the participants.

The event attracted eminent Business Entrepreneurs and young professionals as well as seasoned digital marketing experts who served as Guest speakers and Panelists including Olalekan Olude, Co- Founder Jobberman, Deola Kayode, Managing Partner, Teleios Consulting, Dayo Israel, Founder GLHEED Foundation; Chukwuemeka Fred Agbata, CEO CFA; Stephen Oguntoyinbo, CEO Talk Village and a host of others while Comedian LuckyChild of Wazobia TV and Abiola Salami were anchors.



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