For easy identification of its dealers’ outlets nationwide, Eternit Limited, one of Nigeria’s leading housing solution providers has provided its dealers and distributors who form part of its channel members with specially made branded stockist kiosks.
This is part of the marketing strategy of the Sapele, Delta State based roofing and ceiling manufacturing company to consolidate its position in the market.
The branded stockist kiosks which were jointly handed over to the dealers and distributors on behalf of Eternit management by Adeniji Kayode, an engineer and General Manager, Marketing; and Bemigho Malvis, an engineer and General Manager, Business Development respectively, were received by the appreciative distributors who could not hide their feelings of joy and satisfaction with the Eternit management for the gesture.
During the brief but colourful presentation of the kiosks, Kayode reminded the dealers that the presentation of the kiosks was part of the management’s decision to encourage the channel members in their sales efforts.
He therefore appealed to the dealers to ensure that the kiosks are appropriately put to use; not only to aesthetically enhance the ambience of their outlets for the quick and easy identification of all Eternit range of products as a merchandising tools, but ultimately to serve as an attraction in boosting their sales
“What we have done today by presenting the stockist kiosks to our dedicated channel members is a clear evidence of the trust we repose in them; and our unflinching commitment to encourage them in their sales efforts. We are confident that these kiosks will be put to appropriate use not just for the aesthetics value or easy identification of our products but ultimately in sales drive that will yield positive results to our bottom line”, he said
Speaking in the same vein, Malvis specifically thanked the dealers for their loyalty and support for the Eternit brand these past years and consequently urge them not to relent in the collective efforts to ensure that Eternit remains as one of Nigeria’s truly leading brands in its industry category as a housing solution provider
“We specifically want to appreciate and thank you for your loyalty and support these past years and also to urge you not to relent but be resolute in our collective efforts to ensure that Eternit maintains its pre-eminent position as one of the nation’s truly leading brands as a housing solution provider”, he appealed
In his goodwill message which was delivered by Kayode, the Managing Director of the company, Mr Dirk Modderman expressed the organization’s gratitude to the distributors and promised that the management of Eternit will continue to support and encourage channel members as strategic partners with a view to delivering on sales targets
In their collective response, the dealers expressed joy and delight for the presentation of the kiosks to them which they promised will be appropriately put to use in boosting their marketing efforts. They thanked the management of Eternit Limited for this unique gesture and also for always being proactive in their support and encouragement of the channel members as has been physically demonstrated by the presentation of the stockist kiosks to them.
A large numbers of the dealers from across Eternit’s marketing territories benefited from the presentation, comprising dealers from the South-South, South East, South West and Abuja zones.