By Emeka Aginam

Although there are other device models in the BlackBerry 10 series, as a result its keyboard advantage combined with the best physical keyboard and a touch screen, BlackBerry Q10 has continued to attract high patronage in the mobile phone ecosystem.

The keyboard designed for ultimate performance and crafted with precision to deliver speed and connectivity customers demand to help them keep moving, the BlackBerry Q10, according to market findings has continued to deepen competition in the mobile phone market.

As a result of its classic QWERTY Keyboard combined with the best physical keyboard and a touch screen, BlackBerry Q10, according to further market findings is still in the high demand.
Clearly, the smart device is the first BlackBerry QWERTY device from the manufacturer formerly known as Research in Motion (RIM) to use both the new version of its software, BB10, first seen on the BlackBerry Z10, and also to feature a physical keyboard.

Two key advantages of the phone are glaring. Its small screen drains the battery a little less, making it possible to last longer and the keyboard makes typing a lot easier. These advantages, based on user experience make the product acceptable in the target markets globally.

Leveraging from all the advantages of a modern operating system, easy web browsing, library of apps and the famed BlackBerry email system including the BlackBerry Hub, where all your emails, calls, and messages live in one place, and BlackBerry Balance, which easily separates Work and Personal life, even changing the screen colour to differentiate the two, the Q10 is everything a smartphone can offer.

While helping users communicate and collaborate faster and more efficiently, the physical keyboard embedded in the Q10 still boasts one of the best examples in the smartphone series.

Given the fact that the keyboards are designed and shaped in a way that users can simply press the keys with the tip of their fingers, the product built with precision and offering performance in timeless design, according to findings has remained the toast of many users.

Interestingly, the classic BlackBerry Keyboard and instant action make it easy for commands to be taken quickly and directly from the home screen.
For most users, the classic BlackBerry Keyboard re-engineered and elegantly designed with a straight and wider keyboard, larger sculpted keys and larger frets between rows appear to be major attraction as it them to find the right keys more quickly, thereby eliminating errors while typing on the go.

A close monitoring of market activities in the largest Africa ICT market, the computer village Ikeja at the weekend, showed that the product is still in the high demand because of its unique features especially the QWERTY Keyboard.

“I am aware that there are other devices in the BlackBerry 10 range. The keyboard in the Q10 is what makes me feel at home. It is flexible using fingers to type unlike the touchscreen. Using the keyboard, you are assured of speed and efficiency,” Kennedy Chike, a Lagos based civil servant said, while narrating his experience with the BlackBerry Q10. He sees using the keyboard to send text messages or emails as faster and more convenient than touch series.

Similarly Sunday Okeke, a Lagos based business man who narrated his user experience with Q10 told Vanguard that the keyboard advantage is the major selling point in the smart device. He noted that for him, using the keyboard in typing is a lot easier and convenient than using soft touch screen that most conventional smart phones today have.

Other major features of the BlackBerry Q10 smartphone include an intelligent calendar, super-fast browsing, trusted security, camera with time shift mode, documents to go and adobe reader, built-in NFC technology, active frames, voice control, BlackBerry Maps, amongst others.