Nigerians worried about how to get live telecast of matches of the forthcoming World Cup need not worry anymore as Star lager beer has partnered DSTV to beam all the football matches of the tournament live to TV audiences in the country. This is to ensure that Nigerians can view the competition from the comfort of their homes.
This was revealed at a media parley convened to formally announce Star Football, another trailblazing innovation through which the beer brand will connect with football.
Walter Drenth, Marketing Director, Nigerian Breweries Plc. said: “We decided to partner DSTV so as to give Star beer consumers and football lovers the opportunity of watching live football matches as well as in-depth analysis of games. We do not want them to miss a moment of the exciting and exhilarating games.”
The brand has also unveiled ex – internationals, Austin Jay Jay Okocha and Kanu ‘Papillo’ Nwankwo as ambassadors for its football activation. Star has also chosen to align with the millions of fans who are passionate about the game of football and fervently cheer their teams to victory. The brand has adopted Shine OnNigeria as the official tag line to propel Nigeria to victory in competitive football games.
Both Okocha and Kanu, joined by Nigeria’s football loving fans, will amplify the ShineOnNigeria call to attain the status of the Mexican wave and other global celebratory recitations.
Walter Drenth, Marketing Director, Nigerian Breweries explained that Star’s decision to recruit Austin Jay Jay Okocha and Nwankwo Papillo Kanu was borne out of the reason to celebrate their
achievements in the game of football. He said: “As a proudly Nigerian brand which seeks to promote the positive attributes of Nigeria’s heroes for others to emulate, Star is proud to announce the involvement of Nigerian superstar ex-footballers, Kanu Nwankwo and Austin ‘JayJay’ Okocha, two
illustrious Nigerian ex-international footballers as the brand ambassadors to help in recognizing and rewarding the fans.