By Theodore Opara

KEWALRAM Chanrai, renowned automobile marketing company in Nigeria has added the Chery automobile brand to its portfolio. The Chery brand which was presented to the Nigerian Motoring Press recently ranges from A-segment cars to saloons and compact sport utility vehicles.

According to the Executive Director of the company, Mr. Raju Sawlani, the idea behind the brand is to provide new cars that have all the comfort, luxury, safety and economy, of today’s modern day automobile and yet affordable. The company’s slogan is; ‘Now, everyone in Nigeria can afford a Brand New Chery Car!’

The Executive Director,  who presented the cars, said, “We have brought all new Models of Chery in Nigeria; QQ3, FULWIN, E5, and TIGGO.

“The QQ3 is an A-Segment Car with rich colors, appealing look and fashionable configurations. “The QQ3 of Chery is the first car in China to cater for fashion-conscious people. It is also the first car in China that has established its own automotive culture.”

He said, “By holding four QQ3 Culture Festivals and spreading the image of QQ3, Chery has set up a positive, optimistic, fashionable and individualistic brand image for QQ3 in the Chinese automotive industry,” he stated.
According to him, “Over a short period of just five years, QQ3 of Chery has owned a dozen or so product ranges and a huge customer base of nearly 500,000.

“It also has won more than 80 awards from nearly 100 media and boasts over 100 auto fan associations across the country, becoming one of the most influential automotive brands in the history of the Chinese automotive industry.”

The QQ – Comfort is a 1.1 Ltr, with automatic transmission; air conditioner, power steering, power windows, dual airbags, central locking, remote keyless entry, power mirrors,  body color bumpers, body anti-theft alarm, radio+MP3+USB+CD, front disc and rear drum brakes, ABS+EBD, alloy wheels, reverse sensor, roof rail, sun roof.

The FULWIN is a B-Segment Car and, as a sports-style family car model, Fuwin 2 is a compact family car with more fashionable appearance, outstanding safety and excellent performance specially designed for the aggressive consumers, he said. It is powered by a 1.5litre engine.

The E5 is a C-Segment Car. As the pioneering model in E series, A21FL-C is positioned as “Science city sedan” for comfortable easy driving life. To maximize handling and comfort, equipped  power train 1.5L MT, front Macpherson and multi-link rear independent Suspension , and 4580mm length and 2600 mm wheel base offers enough comfortable space, in addition, intensive advance applications including electronic anti-theft system, Can-bus intelligent control system, multimedia infotainment, steering wheel sound Control system, all for easy driving and easy life.

TIGGO – Luxury is a 2.0 Ltr SUV with automatic transmission; air conditioner, power steering with audio control, power windows, leather seats, dual airbags, central locking, reverse sensor, remote keyless entry, power mirrors,  body color bumpers, body anti-theft alarm, engine immobilizer, radio+MP3+ USB+CD, front ventilated disc and rear disc brakes, ABS+EBD, 16” alloy wheels, and roof rail.