Insurance industry operators have said that they would embark on two major strategies that would help them drive their present quest for bumper patronage and harvest of premium in the 2014 business year. The two major strategies, according to these operators, are education of the public and awareness creation to sensitize Nigerians on the relevance of insurance to their daily living.
Both the President of the Chartered Insurance Institute of Nigeria, CIIN, Mr. Fatai Lawal and the President of the Nigerian Council of Registered Insurance Brokers, NCRIB, Mr. Ayodapo Shoderu said their primary focus during the year would be on mass education and awareness creation on insurance.
While Lawal said he is targeting the youths through dissemination of information on insurance in schools, Shoderu said he is targeting market women, artisans and rural dwellers through their traditional rulers.
All these efforts, according to the presidents of both bodies, are geared towards spreading knowledge of insurance among the people which will in turn shape their thoughts about insurance.
However, Commissioner for Insurance, Mr. Fola Daniel, has said that the best thing the operators would do to sustain the interest of the public is to pay claims with little or no delay to prove to the people that insurance is real.