Computer and other mobile device makers ASUS, last week braced the odds of adverse market environment to be recognized as the number-one Taiwanese brand in the Best Taiwan Global Brands Awards 2013.

The organizers of the award said that ASUS brand value showed resolve and maintained a steady climb, and is now estimated at USD 1.711 billion, approximately NGN 282.32.billion.

This marks the eleventh continuous year that ASUS has made the top-three list of international Taiwanese brands.

According to ASUS Vice Chairman and President, Mr. Jonathan Tsang,”our Search for Incredible brand promise finds the balance between technology and humanity as we transform users’ expectations of mobile computing, giving them new ways to interact with their devices. ASUS is passionate about technology and driven by innovation. We dream, we dare and we strive to create an effortless and joyful digital life for everyone. We’re always in search of incredible ideas and experiences — and we aspire to deliver the incredible in everything we do.”

The Best Taiwan Global Brands Awards is held by the Industrial Development Bureau, Ministry of Economic Affairs, R.O.C and global branding consultancy Interbrand. The awards are seen as a key indicator of the position held by Taiwanese brands in the global market.