By Franklin Alli

Indulge Nigeria Ltd has been boosting productivity at work places through its wellness advocacy, Feel Good Festival and Award for the past eleven years.

Every year, the company’s event attracts participants from local firms like Popular Foods; Promasidor and Nigerian Breweries PLC. Others are Unilever, Grand Cereals Ltd, UAC Foods, Gossy, Mr. Biggs, Nutricima Nigeria Ltd and PZ Cussons, Chi Limited, etc.

Dr. Bisi Abiola, managing director Indulge Nigeria Ltd, disclosed this in a review of the company’s operation for the outgoing year and outlook for 2014.

“2013 was a challenging year for most businesses, however just like any entrepreneur’s survival instinct, it is about strategic planning, and execution, by cutting off non-essentials and focusing on priorities, most importantly focusing on the Indulge brand intrinsic worth – which is wellness entrenched – and nothing more,” she said.

According to her, the company has made giant efforts towards actualising her vision through series of activities and products that promotes wellness in the workplace and encouraging family quality time together through the ‘Feel Good Festival.’

“All our activities and products  have definite tangible  impact on, not just workers but also,  all categories of people cutting across ages and socio- economic status,

“Indulge vision is healthy lifestyle for all by 2020, hence its strategies  encompasses dissemination of health and fitness information to people, advocacy for a healthy lifestyle, and highlighting the importance of a healthy lifestyle to preventive care, which carries minimal cost when compared to the high cost of the curative alternative,” she stated.

She recalled that this year’s edition of the seminar provided an enabling environment that unleashes the ‘feel good’ experience on participants.

“After the opening words from Dr. Femi Olugbile, Permanent Secretary, Lagos State Ministry of Health and Dr. Bolaji Adebiyi, Medical Director/CEO, Alimosho General hospital’s presentation on ‘Cancer of the Breast: Prevention Tips’, there was no room for boredom through the highly interactive experience sharing on stress management, dancing, aerobics and balloon popping activity,” she said.

“The ‘Feel Good Festival’ at the Jhalobia Gardens, Airport road, provided opportunity for families to have quality time together and seize the opportunity for free medical checks.

“It was a day of exciting and pulsating aerobic music which got several people moving to different physical exercise footsteps, whereas others engaged in sports activities like football, skipping, and table tennis,” she stated.