Guinness Nigeria Plc, brand owners of Harp premium lager has signed on Ice prince and Highlife Crooner, Flavour as brand ambassadors to harp lager, as it  re-introduces the brand   with a new look.

*Ice-Prince

The company said the signing is part of the campaign by the brand as it has signed a brand ambassadorship deal with MTV base’s award- winning artiste, Ice Prince, and Highlife crooner, Flavour.

The company also said the new look harp will definitely take the beer industry by storm as it is ready to enhance its presence in the beer market, as it reflects the trendy appeal of the brand, attractive to a younger generation of beer consumers while also appealing to its existing admirers.

At the launch, Mr. Seni Adetu, Managing Director and Chief Executive Officer, Guinness Nigeria Plc, said the new cool look of the Harp Premium Lager is in line with the company’s tradition of remaining consistent with current and emerging trends, delivering on improvements that are both contemporary and exciting to its consumers.