By Emeka Aginam
One of the leading digital home appliances, Samsung Electronics West Africa has introduced into the Nigerian market the Bottom Mounted Freezer refrigerator .
The product automatically adjusts cooling speed in response to temperature fluctuations for greater energy efficiency. It comes with a new Digital Inverter Compressor that strengthens durability and improves energy efficiency and cooling performance by automatically adjusting across five speeds of RPM (revolutions per minute) in response to cooling demands.
Due to frequent door openings, hot plate of food or outside temperature changes, the compressor of the product reacts to either rapidly provide cold air or slow down to reduce unnecessary energy consumption.
The new product offers a Grab’n Go sauce basket that can be detached and moved for cooking or enjoying a meal, and a top LED that illuminates the refrigerator’s interior more brightly than conventional models.
It also has a CoolSelect zone which allows consumers to control the compartment’s temperature with a simple-touch button display, maximizing freshness and allowing the space for multi-purpose use, keeping vegetables and meat fresher far longer.
Of course, the no Frost Technology prevents ice buildup on the inside of the freezer wall and prevents water drop formation in the refrigerator that can leave stains. Backed with one year warranty, the innovative technology works to strengthen the durability and extend the life of the refrigerator.
“In many ways, the refrigerator is at the heart of the kitchen, experiencing a lot of physical demands and activity throughout the day,” Product Manager, Refrigerators, Samsung Electronics West Africa, Manmohan Chandroth, said, adding that, “In addition to small temperature changes that come from frequent door openings, we also thought about situations in which a home’s electricity supply may be unstable with spikes and power cuts.
“This will damage a refrigerator over time. And if it breaks, it causes a huge amount of stress and takes significant time, money and effort to fix or replace. At Samsung, we pride ourselves on always thinking ahead to what our consumers will need, and our new Bottom Mounted Freezer Refrigerator thoughtfully delivers on providing real solutions with unprecedented technology, durability and design,” he added.