*Targets 10,000 units sales

Honda Motor Company (HMC), has strengthened its presence in Nigeria through the establishment of its subsidiary Honda Automobile Western Africa Limited (HAWA), in partnership with The Honda Place (THP) Limited – a division of Stallion Group, which has since 1993, been the exclusive distributor of Honda passenger cars in Nigeria. The company also targets to raise it sales from 2,500 to 10,000 cars by 2020.

Mr. Manabu Nishimae, Chief Operating Officer for Regional Operations (Europe, the Middle & Near East and Africa) made this pronouncement at an inaugural media ceremony in Lagos, where he also underlined Honda’s vision for the Nigerian market.

Mr. Nishimae explained that the establishment of Honda’s liaison office in Nigeria was a strategy to develop and enhance Honda’s business in Nigeria, the most populous country in the region where continuous growth is envisaged.

Also speaking at the event Mr. Takayuki Yamashita, Managing Director, Honda Automobile Western Africa Limited (HAWA) journalists that HAWA would oversee marketing support initiatives as well as sustainable business development and customers’ satisfaction, while THP takes charge of sales and service operations.

He emphasized that the basic idea behind the move was to “connect the market with Honda’s global resources and know-how more effectively, and eventually accelerate the expansion of our business in Nigeria.”

Reiterating Honda’s commitment to deliver “Three Joys”, Mr. Yamashita elaborated by saying “there is “Joy of Buying” for customers first, dealer’s “Joy of Selling”, and Honda’s “Joy of Creating” should follow. Together with our partner THP Limited, We will put customer’s “Joy of Buying” first, no matter what, and no matter when”.

The regional Managing Director further noted that Honda would fully support THP, taking advantage of Honda experience of 50 years all over the world, selling automobiles.

Also announcing his intentions to prioritise after sales services for Honda products in the country, Mr. Yamashita said they would ensure continuous satisfaction of the existing and future customers throughout the ownership.
He however commended THP for investing heavily in Nigeria especially in a new facility in Lekki area that would enhance sales and aftersales operations within the location.

Honda, it would be recalled recently launched improved versions of the Civic, Accord and CR-V. Other Honda range includes Pilot, Odyssey, Crosstour and City.


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