By EMEKA AGINAM

Celltick, a global leader in mobile initiated commerce, Monday  announced its partnership with Akede media, a leading mobile marketer and advertiser in Nigeria to provide mobile solutions for operators.

Going by the agreement,  Akede media will work to promote celltick’s solutions to operators in the fast growing Nigerian market which is over 110M subscribers.

Celltick’s livescreen platform is designed to provide operators, marketers and advertisers the ability to offer intuitive interactive experiences across all devices from the home screen of the device.

The platform intelligently targets services based on a user’s location and context. Celltick’s active ecosystem addresses the lockscreen on Android devices providing consumers with the opportunity to personalize their device with their most frequently used apps, contacts and messages for easy ‘We are very happy to partner with cellticks to bring to market their proven solutions in Nigeria, Yemi Dada, Director and CEO of Akede media, said, adding that  ‘as more and more consumers turn to mobile devices, it will be necessary for operators and marketers to create unique value propositions to build their brands, while fostering long-term relationships with users. We look forward to working with Akede media to provide these benefits for the Nigerian market.’

With this partnership, cellticks continues to expand its reach in the African market. In 2012, cellticks powered billions of mobile initiated commerce transactions for virtual and physical goods serving more than 140million active consumers across 25 countries.

Akede media is opening the mobile market in Nigeria to a new experience and is adding value to the entire mobile ecosystem from consumers and operators to advertisers and content providers.

Akede media is working with GSM operators in Nigeria to put together a break-through value added service delivery medium with a mobile advertising solution that delivers the highest reach possible with the mobile medium, while minimizing delivery costs and personalizing the experience for the consumer.

Similarly,  Celltick is a global leader in mobile initiated commerce. Celltick is unique in creating and managing mass market solutions for mobile operators that closes the loop between mobile commerce with patented technology and local knowledge.

Celltick’s managed solutions intelligently target hard to reach consumers in high growth marketers on the home screen of their mobile devices.

The company helps mobile operators to provide consumers with services that enable discovery and connectivity to valuable savings and offers, informations, services and products. The company drives billions of transactions annually across more than 140 million active consumers in over 25 countries. Rapidly growing company, celltick has offices in Europe, Asia, South America and the U.S.