By Emeka Aginam

Samsung Electronics West Africa, a subsidiary of Samsung Electronics Company Limited, has delivered a cutting edge customer experience solutions that is expected to revolutionize banking transactions, leveraging on contemporary technology.

The solution Samsung “Bank of the Future” Solution,was unveiled by Union Bank last week in Lagos.

The bank of the future is an interactive self-service solution that focuses on gaining an in-depth knowledge of the individual customers of the bank to meet their unique needs. The solution ensures that customers are well informed and better engaged whenever they come into the banking halls and are promptly attended to, living them with a unique customer experience that is deeplysatisfying.

Speaking at the launch of the prototype, Managing Director, Samsung Electronics West Africa, Mr. Brovo Kim, who spoke at the launch of the new product said the Samsung “Bank of the Future” Solution will differentiate Union Bank from the rest and create a niche for the bank.

Customers coming into the banking hall, he explained will be well informed about operations, and various products offerings in a way they will not easily forget.

“Union Bank has identified the need to create a new way of banking, with real focus on the customer, leveraging retail design principles and identified opportunities from new technologies. BOF solution will enhance functional experience of banking and information gathering for the customer and accommodating a suite of contemporary technology options designed to increase efficiency and speed for the customer experience and turnaround time”, he said.

Key components of the Samsung “Bank of the Future” Solution includes: Media All in One Kiosk; a single user electronic touch-screen information point.

The content links the reality of the local branch service offer and spatial experience of the bank with the broader nationwide Union Bank media presence.

The content and the range of digital display material are animated and filmic and convey a sense of life, change and interest that is greater than purely static messages.

The kiosk engage customer in an intimate way rather than addressing them as though they were in a football stadium, customers could actually request for credit card, debit card, open a bank account and request for loan or consumer products.