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LG gives tech edge to women with Pink Service

By Prince Osuagwu

THE constant campaign for more women to participate in the technology field seems to be yielding fruits. Besides raising women’s interest, the call is also reshaping the way corporate organisations engage female clients.

Last week, digital device and Electronic maker, LG Electronics, for instance, reacted to this call and in the process established two cardinal programmes that are women- friendly.

First it launched specialized customer initiative for its female customers and also at the same time provided opportunity for young women to delve into the engineering field, usually dominated by men.

From left: GM, LG Service, LG Electronics HQ, Mr. Dongjun Bae; Managing Director, Fouani, Nigeria Limited, Mr. Mohammed Fouani; LG Pink Service Technician, Miss Titilope Sukurat Okuniyi and General Manager, LG Service, LG Electronics West Africa Operations, Mr. Weolwoo Choi during the official unveiling of LG Pink Service in Lagos.
From left: GM, LG Service, LG Electronics HQ, Mr. Dongjun Bae; Managing Director, Fouani, Nigeria Limited, Mr. Mohammed Fouani; LG Pink Service Technician, Miss Titilope Sukurat Okuniyi and General Manager, LG Service, LG Electronics West Africa Operations, Mr. Weolwoo Choi during the official unveiling of LG Pink Service in Lagos.

It called the initiative the ‘LG Pink Service’. This new customer service initiative is aimed at providing technical assistance across LG products to female customers at their homes. The Pink Service, as unveiled by LG, will allow female customers to be served by women technicians at their homes, as an alternative to a male specialist visiting customers’ homes to advice on products and future care.

Unveiling the programmes, Managing Director, LG Electronics West Africa operations, Mr. Deog Jun Kim said that besides solv ing cus tomer ser vice issues the company wanted to use the initiative to forge new trajectories that will lead the business to newer frontiers.

He said that “in the light of this, we have adopted this new programme, the LG Pink service, a new approach to customer service that optimizes both people and processes, creating long-term cultural change and measurable results”.

To ensure that a high level of customer-service is maintained, LG have selected the technicians with the highest skill-set to operate in the Pink Service programme.

However, the company promised that all the technicians would be continuously reviewed to safeguard and ensure that a high-level of customer-service was maintained across all markets.

Adding to the promise, Managing Director Fouani Nigeria Limited, Mr. Mohammed Fouani noted that at LG, there was primal objective to meet consumers expectations through forward-thinking initiatives “LG has always put the needs of its customers at the forefront, from producing the latest innovative technology to customer service; and this was the motivation behind developing our Care & Delight services as an extension to the differentiated customer-oriented services LG provides”.


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