By Prince Osuagwu

As Consumer demand for high quality, personalized video services increases by the day, there seems to be greater pressures on operators to provide exceptional quality across multiple applications.

In recognition of today’s consumers who want the highest possible quality in their user experience, frontline telecom equipment provider, Ericsson, powered an in-house programmable video processing chip tagged AVP 4000 compression platform.

Having spotted the uniqueness of the platform, Prime Media, an Aussie TV service provider, developed interest and has selected it to deliver new channels and improved efficiency.

Prime said the deal will help it in ongoing focus to deliver expanded TV services to Australian viewers. Ericsson, said that with the deal, Prime has become the first publicly announced customer in the Asia Pacific region to deploy it’s AVP 4000 compression platform.

The announcement builds upon Ericsson’s presence as the leader in video compression technologies in Australia, where it provides systems for 4 out of 5 national TV networks plus other noteworthy regional networks in addition to Prime.

Prime will deploy the AVP 4000 in both MPEG-4 AVC contribution applications as well as MPEG-2 for digital video broadcasting. The AVP 4000’s first-class encoding capabilities enable Prime to optimize its workflow and minimize operational costs while delivering a high level of resilience.

Ericsson’s AVP 4000 high-performance compression platform eases integration, expansion, re-purposing, training, repair and upgrades, considerably lowering the overall cost of ownership by addressing all applications, codecs, resolutions and profiles. It offers the highest performance and broadest capability in the industry on a single platform across all applications, from SD to HD, 1080p50/60, 3DTV and Ultra High Definition TV (UHDTV), and all codecs, including MPEG-2, MPEG-4 AVC and JPEG2000, with 4:2:0 and 4:2:2, 8-bit and 10-bit all supported.

Head of Asia Pacific, Business Line Compression, Ward Hansford commented of the deal: “our deep understanding of our customers’ requirements enables us to remain at the forefront of broadcast technologies so media organizations like Prime have the necessary equipment they need to roll out new services. The demand for new services places considerable pressure on the bandwidth requirements necessary to deliver high quality video, but the flexibility of the Ericsson AVP 4000 delivers an unmatched level of encoding efficiency that well exceeds these requirements.”

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