By Emeka Aginam
A Lagos based printing firm has raised the bar in the digital printing market by introducing the Kodak NexPress 3D printing machine.
By printing from computer to image, the new solution enables the company to increase its printing portfolio capacities especially in the personalized printing sector.
Saves 60% cost
In a product showcase on Monday in Lagos, the chief Executive Officer of the Company, Andrew Esuabanga explained that the new solution can save 60% of the total production as against old machine press that does not address the issue of wastage.
“Many of machines before now co
uld not manage colours. It achieves multiple prints. More applications, fine print quality can be achieved with this solution. We are the first to bring it in the West African market. In the old press, wastage was a challenge but with this new hardware, wastage is eliminated” he explained.
Shorter print time
The ability of the solution to offer shorter lead times for print, according to him is also a unique feature of the product..
“The press we have invested in is a high calibre variable data production machine that can print to various substrates including paper, card, plastic, metal, pearl, closs, semi-glass, linen, magnetic, synthetic, yellum and many more” he added.
The machine, according to him also has great capability for security print including cheque book, photobook production and high premium marketing media.
Low hanging technology
With the robust solution, he believes that quality does not only come from abroad but can come from home.
He assured that the deployment of the machine will further discourage a lot of Nigerians from traveling to foreign countries in search of quality print. This solution saves cost. It is low hanging technology that should be embraced by Nigerians, he said.
“This press has given us the opportunity to highlight to our customers what digital print can do for their print and printed marketing material. Never before has 3-D printing and high gloss added so much value to print. Along with speed, personalization and quality we are venturing into new territory here in Lagos,” he said.
While sharing his experience, Fentun Curley, the Managing Director of FC Exports Limited said that Multinational Concepts is a great example of how investing in digital press can really breathe new life into print. With the solution, he said that the company was getting creative and unlocking the potentials of personalized print.