By Princewill Ekwujuru
Managing Director of the Lagos State Signage and Advertisement Agency (LASAA), Mr. George Noah, has disclosed that the state loses about N1billion in revenue generation annually to illegal outdoor signages located within police, military and other Federal Government establishments in the state.
The LASAA boss disclosed this at the Advertisers Association of Nigeria, (ADVAN) 2013 Annual General Meeting and special marketers evening held in Lagos.
Addressing a community of marketing professionals comprising of outdoor advertising practitioners, creative advertising agencies, media buyers, public relations and experiential marketers, Noah said: “We have a huge problem.
The police, military and other FG establishments in the state are practicing outdoor by default and there is no where in the law that permits these set of institutions to regulate and control the signage industry.” Noah further stated that the illegal practice by the police, military and Federal Government institutions in the state has contributed to Lagos losing revenue in the region of N1 billion.
He, however, said the emphasis is not the money, while appealing to practitioners and advertisers to desist from patronising such boards.
“These are the only places we have problems in outdoor within the state and the state loses about N1billion yearly to these illegal structures.
“I don’t think the emphasis is on the money. We are only interested in doing something right and also protecting the environment,” he stated.
He said intelligence reports have it that police management in the state is planning to erect over 60 unipoles in the state. He pointed out that such poles are being erected in Falomo, Dodan barracks and Gbagada areas in Lagos already. Noah also appealed to advertisers and operators to invest in new innovation to ensure that the environment is protected.