By Jude Njoku
As part of new strategy to deliver its products to customers with greater ease, Eternit Limited, Nigeria’s leading producer of roofing and ceiling products, has unveiled plans to open two business offices in Abuja and Port-Harcourt.
Managing Director of the company, Mr. Dirk Modderman, said in a press statement on Friday that the decision to open the offices was part of a new resolve to properly help Nigerians to get access to building products of high quality in view of the influx of sub-standard products in Nigeria.
The firm, he said has a duty to offer customers access to products of the best quality in Nigeria. According to him, the opening of these business offices would help accomplish that.
“The offices will showcase all product brands on display for them to be appreciated by Architects, Engineers, Estate Developers, decision makers and all stakeholders in the Built environment. Eternit has resolved to make its products more visible in the marketplace so that people can easily identify them and thereby find it easier to avoid subs-standard products that have flooded the market. These offices will be dedicated solely to Eternit products and thereby help customers easily access our products,” Modderman said.
Giving reasons for the choice of Abuja and Port-Harcourt, Modderman stated that the cities represent the company’s major markets in its area of jurisdiction in the country.
He advised house owners, property developers and builders to embrace the use of high quality products to roof their buildings. According to the firm, the failure of many people to use good products often lead to the high cost sometimes associated with building maintenance in the country.
He said, “We have discovered over the years that one of the reasons why Nigerians continue to spend a lot of money on maintaining their houses a few years after they are built is due to the poor quality of roofing products they use when the buildings were constructed.”
Modderman urged people building their homes and property developers to ensure that products that can stand the test of time and which are environmentally-friendly are used for roofing and ceiling in Nigeria.
He added that there were many high quality products that are in the marketplace which are very affordable and people should be painstaking to look for them.