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Honda’s ECO Assist honored as Top Green Car Technology

A key enabler of high fuel-economy marks throughout the Honda lineup—the automaker’s ECO Assist feature—has been named to the Top 10 Green Car Technology List for 2013. The annual recognition program is presented by the Green Car Journal and was created to honor the new technologies that are helping to create the next generation of environmentally friendly automobiles. Which is certainly the case for ECO Assist.

Available in many of the brand’s most popular and efficient models, ECO Assist actually provides drivers with two ways to squeeze the most mileage from their Hondas. First, the system uses instrument-panel graphics to “coach” operators into driving more efficiently; then, for enhanced fuel-economy performance, drivers also can engage an ECON button that retunes important vehicle systems for optimum efficiency.

“Honda’s ECO Assist system was selected as a Green Car Technology Award finalist for its innate ability to help drivers enhance their fuel efficiency,” said Ron Cogan, editor and publisher of the Green Car Journal.  “In an era of increased demands on environmental performance from consumers and government alike, we wanted to highlight the innovative technologies like ECO Assist that make their incredible achievements possible.”

“Honda developed the driver guidance and driver feedback functions of ECO Assist to help drivers improve their fuel economy, and in turn, to also benefit our environment,” added Art St. Cyr, vice president of product planning and logistics at American Honda.


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