By Princewill Ekwujuru

As Nigerian businesses are grappling with the reality of digital marketing, WSI-Axon West Africa has expressed its readiness to lend a helping hand.

WSI-Axon, a Canada-based internet provider has promised Nigerian businesses affordable digital marketing and innovative website solution through an integrated approach that will rob off on businesses’ return on investment (RoI).

The company indicated that its interest is premised on the explosive internet connectivity and the growing power of various gadgets, computers, smartphones and their applications.

The company through its Chairman, Mr. Edirin Abamwa, agreed that to access the web means that more businesses now take place online, for this reason, the company is now in Nigeria to give a helping hand.

Explaining further, Abamwa said, “it is no exaggeration that any organisation that has no online strategy in the world of today is not worthy of being taken seriously.

“You are  aware as how this is shaping the industry of publishing. But it is not limited to that. The world’s most valuable companies are not necessarily those in the time honoured businesses of banking or the extractive industry. Companies such as Apple, Google and Amazon have become global behemoths by exploiting the amazing power of digital marketing to build their brand and push their products.”

He went on to explain that the traditional industries are left behind, referring to the last Olympic where he said the event was marketed so much online that it had the sobriquet of internet Olympics.

Continuing, he said, “No, matter what business you are involved  in or whether you are a multinational or a one-stop shop, it is absolutely crucial  you have an internet strategy. As a matter of fact, a small operation that takes early advantage of digital marketing will overhaul a bigger organisation that had no coherent online strategy.”