Following a successful re-launch of Star Larger beer in its new look, the brand owners, Nigerian Breweries Plc, said superior quality has been the driving force of the product.
Walter Drenth, Marketing Director of NB plc, who spoke at an event in Lagos, said superior product quality has been the driving force of Star; while adding that consumers have come to trust the brand because of its consistent quality over the years.
“The brand has the heritage of being brewed under strict quality standards since 1949 and the consumer promise remains uncompromised. Another factor is the strong distribution network. The brand has a very strong distribution footprint which spans the length and breadth of Nigeria.
“It is therefore not by accident that the ever refreshing Star is widely distributed and readily available across the country and is within the reach of consumers. The Star brand, right from when it was initiated, has maintained a constant message of bringing “brightness” to its consumers. This is always reflected in all its marketing campaigns.”
Drenth stressed that another factor that adds to Star’s equity is the fact that it has one of the best communications across all media. This Communication has been consistent over the years. Again, this does not happen by accident.
It is a well thought out process that has made the brand young and fresh despite the fact that it has been around for 63 years. Star is one of the best run brands to come out of Nigeria.