Hyundai launched a new worldwide brand campaign called “Live Brilliant” as part of its efforts to reinforce its brand management activities and fulfill its vision to become the most beloved automotive company in the world, rather than the largest.

Hyundai, which first launched and focused on enhancing awareness of its new brand direction “Modern Premium” and its accompanying slogan, “New Thinking, New Possibilities” last year, now aims to illustrate how “Modern Premium” is expected and delivered in customer’s everyday lives.

Unlike Hyundai’s previous campaigns that were executed regionally, the “Live Brilliant” campaign is the company’s first worldwide brand campaign with one single communication applied to all major markets to build up a consistent image as a global brand.

The new campaign, based on Hyundai’s enhanced status, is expected  to help global customers have a unified image of Hyundai and get a better understanding of the company’s “Modern Premium” values which aim to provide more customers with new experiences and values beyond their expectations, in Hyundai’s innovatives ways.

In the campaign, this “Brilliant” concept is expressed by not only showing Hyundai’s excellence to make customers’ lives brighter, but also depicting shiny visuals through sunshine or moonlight. The short film-style consists of four episodes, whose themes are Self, Love, Friendship and Family.