Main One cable company is setting a new tone in Nigeria’s quest for rapid broadband development.

Within two years of operation, the company has altered its own set businesses policies, just to incorporate the interest of Nigerian masses and answer truly to the brand’s original identity as the Nigerian broadband pride.

It formerly set out as a purely wholesale broadband company but when it probably saw that penetration was not getting to the hinterlands hence slowing down the broadband growth, the company changed tactics and announced readiness to go into the retail turf of the market.

Now, within few months of making the announcement, the company has partnered different companies and has linked more of the people otherwise referred to as the last mile users to the ubiquitous broadband access.

Recently, the company tied a business partnership with Nigeria’s Communications Satellite Company, NigComSat for the same purpose of linking access via satellite to the areas that would have ordinarily taken time to reach.

However, its newest partnership is with Tata Communications, a leading provider of  the New World of Communications. The partnership resulted in extending the company’s Video Connect Network into Nigeria The Video Connect service will allow broadcast and production companies in Nigeria to distribute their live video content worldwide as well as enhance international broadcasters’ reach into this key emerging region.

Tata Communications’ partnership with Main One would see it connecting its global video network to an expansive local fibre network, creating a dedicated video network to also connect key broadcasters as well as production and post-production houses in Africa.

Unlike traditional MPLS or contention networks, having a dedicated video network ensures the high quality and consistent video transmission needed for video broadcast, allowing Nigerian media companies to be truly global.

The Video Connect network offers new levels of scalability and bandwidth supported by Tata Communications’ round-the-world, wholly-owned, sub-sea fibre network and Main One’s cable between Europe and West Africa. Video content transfer can be purchased on a permanent or per-hour basis, opening up new opportunities for Nigerian companies through flexible payment options.

The Video Connect network can carry both live and file-based content. Seamless worldwide transmission is now possible through 300+ connected media hotspots including key cable and Direct-to-Home (DTH) headends, as well as production and post-production houses around the world.

Senior Vice President, Global Network Services, Tata Communications, Mr Genius Wong at the consummation of the deal in Lagos recently said that “ Tata Communications is always focused on giving our media customers access to key media hotspots for delivery of broadcast quality video for contribution and distribution across the globe.

This extension of Video Connect reach, together with our existing presence in South Africa and our global Video network, will further enhance the value proposition for our customers, allowing the distribution of premium broadcast quality content into and out of Africa.”

In her own comment, CEO of Main One, Ms Funke Opeke, said that her company was proud to be part of the ground-breaking partnership, bringing new opportunities not only for Nigeria, but Africa as a whole. “Our high quality fibre network, coupled with Tata Communication’s international expertise and global network will open up a new world of opportunities for video coming in and out of the African region, as well as create new business opportunities for studios, broadcasters, production and pre-production companies throughout Nigeria.” She added.